Thursday, 3 November 2011

Annalisa Cutore - Sicily

Just arrived at DiGuardo the new collection of our great Sicilian  designer ' Annalisa Cutore'.

A nice little present to make you or some close friend happy this coming Christmas!

Feel free to pop in to see the rest of her fantastic jewellery collection!

Monday, 17 October 2011

DiGuardo boutique online.

We are very excited to announce to all of you that DiGuardo shop online is live!
Have a look! ;)

Thursday, 13 October 2011

TimeOut AW11 Cecilia Hammarborg

We are so excited for our lovely Cecilia Hammarborg .
Her beautiful purple velvet dress is on TimeOut this month.

Her AW11 collection is available at DiGuardo boutique.

Monday, 10 October 2011

October 2011 - Late night at DiGuardo

Hello Friends,

DiGuardo will be open till 9.00pm on Thursday 13th October.
All our customers can pop in after work to see us, browsing the new collection and get a special discount!

The offer is only for the day from 10.00am to 9.00pm.

See you there.

Tuesday, 4 October 2011

Thursday, 29 September 2011

Tuesday, 27 September 2011

"SULA" New Collection

We are delighted to have in store the new lovely collection of Sula!
About Sula:
'We believe happiness has to be in the very fabric of our garments"

Sula is committed to creating beautiful clothing every step of the way.
Their silks and wool are woven on traditional wooden looms in artisan Villages.

The special skills of Sula designer is to create lovable clothes for all those fashionable women, customers of DiGuardo!

Friday, 9 September 2011

Autumn 2011 Day Event

DiGuardo boutique invites you to celebrate the New Autumn 2011 collection.

Thursday 15th Sept form 3.00 until 9.00pm.

We are so excited to introduce two new lovely designers,
Clara Collins from Paris and Kaori Okumura from London.

Come and join us for a glass of bubbly and be first to get your hands on our fantastic new collection.
We will offer a special 10% off across the collection just for the day.

This event is an invitation only for our lovely customers & friends of DiGuardo.

Looking forward to seeing you in the shop.

Letizia xx

PS Don't forget to to 'like' our Face book's  page to stay in touch &
be invited to future special events!

DiGuardo Boutique
212 Kensington Park Road,
Notting Hill,
London W11

Saturday, 3 September 2011

Getting to know Kaori Okumura...

An interview with our designer

My name is Kaori Okumura. I am the founder of my knitwear
label "Kaori by Kaori Okumura".

Originally, I came to London to study Architecture.
However, since 2005, I have been creating and supplying my handmade knitwear to boutiques in London.

My style of knitting is rather unconventional. I do not use any needle or any hook.
Only exception is when I am making buttons or sewing on tags or care labels.

So how do I do it?
I use my bare fingers to knit.
Post 9/11 2001, bringing knitting needles had been banned on airline travel.
And I had a sister in California who I was on the way to visit.
A ball of yarn found its way in my hand luggage. 
So I decided to experiment with my fingers to relieve the boredom. 
And ever since I have never stopped.

Another unique thing about my knitwear is the way how they are produced.
My designs are knitted around the mannequin in order to mold to the 3D shape of the woman's body. 
This is especially important for the female body, which has many curves. 
I want to make my garments comfortable and complimentary. 
But this would not be possible if I was working with flat patterns, which those conventional knitwear designs rely upon.
As the majority of knitwear on the present market  are made by making the individual parts first. 
They are then assembled using the normal clothes making process. 
Jumpers, for example, are created as a flat 'T' shape. 
The wearer's body is expected to create the shape for the jumper.
And all of the garments I produce is an intensively hand-labored which is very rare nowadays.

For A/W 2011, I experimented with a wider variates of styles and stitches.
I hope they will be enjoyable to anyone who owns this unique piece of knitwear.

Impressive New Designer Kaori Okumura for DiGuardo

The great peculiarity of Kaori is the creation of her handmade sweaters,
but  hand it intends with her fingers!

What makes this lovely designer unique is the way in which all of the garments are constructed.
She has been developing the technique of fingers knitting/ finger crocheting since 2002.
By definition, Kaori only uses her fingers to create the knitwear. The only exception being when the 
buttons and labels are sewn on.

Her creation are usually knitted around a mannequin in order to mold to the three dimensional shape of the human body; also very important for the female body, which has many curves.
In fact this makes all of her garments both comfortable and flattering.

She hopes her knitwear can give back the joy of owning something personal and unique to anyone who wears it.


Monday, 22 August 2011

Charlotte Taylor back on track!

Here again for DiGuardo one of the stylish dress of Charlotte Taylor collection!

Penguin shirt dress

Thursday, 11 August 2011

Hetty Rose collection

Hetty Rose  shoes collection had a great success at DiGuardo Boutique.
Ladies must have the lovely Kiki shoes!

The Hetty Rose label makes shoes.

The collection is based on a theory of re-using and re-working vintage materials in a creative and sustainable way, hand making gorgeous, feminine shoes to fit.
These materials are primarily vintage Japanese kimono fabrics: relics of a disappearing world, saturated in significance and hidden meanings.
The colours and folds signify various seasons, occasion, status and personal taste of the wearer.
The designer hand selects the most exquisite antique fabrics to use as uppers for shoes to create unique handmade footwear.
The designs are simple, yet provocative, designed to make the foot appear more attractive. The collaboration of colours, materials, service and directional design result in unique, wearable footwear.

Wednesday, 10 August 2011

Discovering Johnette Taylor

                                                Johnette Taylor

 My name is Johnette’ Taylor and I’m an accessories designer from California. I have been living, studying and working in London since 2002. I  had attented a Degree in Accessory Design at London College of Fashion, and also a Womenswear degree from FIDM in Los Angeles.
After graduating from LCF I’ve taken on many internship to gain some hands on experience.
Now i’m jumping into the world of being a sole trader. 
My company is call nette' (net-ta) and I produce hand crafted leather goods.Nette' began trading to the public in 2010, offering leather accessories such as; small leather goods, hand bags, and travel bags. The products are designed and produced by me in my studio in East London.
 My aim is to create products that are made with quality hardware, genuine leather and passionate craftmenship. 

Thursday, 4 August 2011

New designer at DiGuardo with handmade bags!

The new designer discovered by DiGuardo this month is Johnette Taylor and her lovely creation are beautiful and useful handmade bags!

Saturday, 23 July 2011

Press News

The young designer Charlotte Taylor has successfully managed to capture the attention of many women. Therefore DiGuardo Boutique sold off all the beautifully printed silk lobster blouses.
The press were pleased to write down the great success of Charlotte Taylor and the amazing taste of DiGuardo boutique, who discovered last winter this lovely designer!

Thursday, 23 June 2011

Mid Summer Sale Now

Ready for new treats this beginning of  Summer?

DiGuardo is offering for her customers a great saving off in a wide range of clothes!
Below the ones in sale right now !!

Friday, 3 June 2011

DiGuardo Boutique mix Sophie Barker!

DiGuardo mix celebrity Sophie Barker.
The pop singer show off one of the great DiGuardo's collection during
her new album's debut party making a good impression of
DiGuardo boutique for the great choice of clothes!

Also a great thanks to Sophie for the lovely Cd's gift!

Thank you Sophie!!!

Tuesday, 24 May 2011

Important announce to our lovely Customers

Thursday 26th May DiGuardo will be open till 9.00pm - 
Again as we had a great time last week.
More NEW SUMMER COLLECTIONS will be in!!! 
See you there

Monday, 16 May 2011

Its Charlotte Taylor week at DiGuardo

                                       CHARLOTTE TAYLOR

Presenting you with the new season collection

Completely print focused. Inspired by colonial Africa.

The collection 2011 sees CHARLOTTE TAYLOR traverse down a silky wormhole of exquisite, clashing and mood-altering colours, bold contrasts and snippets of African, English Heritage and Hungarian Gypsy inspiration.
For its third season, the label has been stripped bare – focusing on the essence behind the CHARLOTTE TAYLOR charm – the weird and wonderful, the deliciously tactile, the beautifully brave – the prints.
Past prints will carry over, with new colour-ways and designs holding hands to showcase a deluxe, delectable feast for the eye.
The prints envelop duvet-sized scarves, classic silk blouses and shirts and of course the celebrated CT head scarf.
Limited edition Wallpaper prints are also a new introduction – An army of Penguins to share your bathroom with should be an addition to any self-respecting individuals’ bucket list in the 21st Century!

Young British Designers - Blog – The Penguin Lady.webarchive

The Penguin Lady
May 15th, 2011

Liberty, Cath Kidson, Orla Kiely..there’s just something about a really 
strong print maker that catches our attention, holds it and keeps us coming back for more.

Add to that a story about a young designer who just happens to be

blonde, beautiful, brave, English, quirky and terribly nice too and you have an immensely engaging brand in the making.

Charlotte Taylor exploded into our senses at Vauxhall Fashion Scout back in early 2010. 
This girl was all the things we’d set up Young British Designers to be. 
She stood apart from the rest, she had an immediate “look” all of her own
that can sometimes take a designers so many years to achieve. If they’re lucky.
She had bravely set out on a journey where she bared her soul 
to the world by virtue of her blog which was and is a frank and honest 
account of what it’s like to be an emerging designer in the big, tough, gnarly world of fashion. She took her inspiration from trashy grannies, from soap operas,
from penguins, from characters glimpsed back at home on the Isle of Wight.

She set up her rail at the Freemasons Hall, Covent Garden 
and with much trepidation stood back to see what the world and her dog made of her.

The world adored her. Her now signature yellow penguins on their cobalt 
blue silk backgrounds caught the hearts and minds
of the press and the public alike. Within a very short time indeed this girl had amassed columns full of inches.

She could have been swallowed up. She could have been ‘guided’ into being what the fashion establishment wanted her to be. But Charlotte was always going to do it her way.

We met with her back in March and she -slightly nervously- showed us her new AW11 collection. She had created what she wanted to create. Focussing upon her love of print and colour, silk and contrast. We were just awestruck. We wanted it all. We ordered it all.

Glorious, glorious colours and prints that only the penguin lady could have imagined into existence. Lobsters and ants, elephants and robots, old penguins and new. 
Joyous, exuberant, uplifting and fun. 
Set against contrasting colours that explode into your senses with visual and almost oral delectation.

Much of it is online now (and selling fast) but there are even more delights to come.

This designer is a star. And she’s shooting towards the heavens.

Leaving a shower of beautiful, sparkling colour and joy wheresoever she goes.


Monday, 21 March 2011

" We love Linen Lawn SS11 Collection"

DiGuardo Boutique is pleased to present the new collection of Linen Lawn.

Spring/ Summer 2011 Linen Lawn

This season they want your wardrobe to look picture book pretty....

when they set up linen lawn over two years ago, they made a vow
only to use the finest of fabrics and the prettiest of prints, 
and they're proud to say that they've kept to their side of the deal!
Using only Liberty of London fabrics ensures their promise is kept and 
the same luxurious quality is delivered throughout each collection.

Spring/ summer 2011 they have been utterly inspired by Liberty's 'Story Book Collection'
created by a number of established , as well as up and coming illustrations. 
Big name illustrator Quentin Blake even adapted his own illustration-' L is for Legs' especially for Liberty's Spring/ Summer fabric collection.

As well as Blake's quirky prints they have fallen head over heels 
of award winning author-illustrator Polly Dunbar's' ten dancing princesses'- all, 
of course dressed in gorgeous Liberty prints!

Spring/ summer 2011 boats exquisitely created, easy – to- wear pieces 
with Linen Lawn' trademark wonderful simple aesthetic. 
They beautiful creations that are always chic, modern, yet classic, 
and this season is no exception.
The collections is all handmade and the fabrics have been used 
for this season are silk/cotton voile, crisp lana lawn and super –
soft jersey cotton.

So Margaret ' the designer of Linen Lawn, says whether it's a wedding, 
garden party or simply for lounging in luxury we want your summer
to look Picture Book pretty....and in the words of Ms Dunber we want to ensure 
all our Linen lawn ladies shall ' go to the ball' dressed in 
stunning Liberty print dresses.....

Thursday, 24 February 2011

Coming Soon

Dear Friends,

DiGuardo boutique is happy to announce the launch of Melabelle.

"Melabelle is a new women swear label featuring feminine prints 
and fabrics exclusively designed by Bella Cager in the UK.
 The collections have a strong focus on cut and fit 
and are designed to be both flattering and versatile.
The Spring Summer 2011 color palette is reminiscent of the
English seaside, with playful bird prints, sailor stripes
and ditty floral.
DiGuardo boutique welcomes you to celebrate the UK launch
of Melabelle with a glass of Prosecco wine  and to enjoy an 
introductory 10% offer across the collection. "

We are pleased to have the designer, Bella Cager as our guest. 

212 Kensington Park Road,
Notting Hill W11

Wednesday, 2nd March 2011, 6 .00pm - 9.00 pm

See you there!

Letizia x

Wednesday, 16 February 2011

Le Curine di Ida Di Bella

This week DiGuardo Boutique is pleased to present the amazing Sicilian collection of Ida Di Bella!!

The so-called  Sicilian"coffee" is special bags (or baskets) made with the leaves to keep, called "curina", the dwarf palm, and a typical plant of the Mediterranean basin.
Traditionally, the "coffee" served to feed the donkey carts of the famous tie Sicilians.
 Handmade and sewn by hand by our craftsmen, we made a passion of art, artifacts are typical today, used for plaiting or to the broom or embellished and decorated in keeping with the style carts, colorful, chic and imaginative.
The workshop scholarships Ida has its headquarters in Erice (Trapani-Sicilia) and is designed to achieve collections fruit of his strong creativity and imagination. The collection of "Le Curine" springs from the art and holds firmly to the Sicilian tradition, studying their bags for an ideal female who knows how to be delicate but at the same time very self-confident, romantic and carefree but also refined and chic, but strong character.
Each individual “coffee”, carefully sewn and decorated by hand, manifests a personality so precise that the brand many small pieces combine, reinventing and wear with a strong dose of creativity and irony, the spirit of the collection want to live among girls and in women who love the simplicity and elegance.

Even if you cannot be in Sicily...Sicily can be up to you!


Tuesday, 15 February 2011

Next event coming up!!

DIGuardo boutique is excited to announce the Sula movie debut,
their garments from S/S 2011 have been selected for Tilda Swintons character
, Eva Khatchadourian, to wear in the film ' We Need To Talk About Kevin'.

SULA Summer collection 2011 is clean and loose, with layers of silk,
cotton voile, extra fine chiffon and paneled organza.
The introduction of two prints, 40's floral on silk and polka- dot on chiffon.
It is been add  a new dimension to the midnight blue, moth & cinnabar red.
SULA Summer collection has just arrived at DiGuardo boutique

Wednesday, 26 January 2011

Vivetta designer for DiGuardo

The brand was born in June 2008. On September 2008,
its designer Vivì Ponti ,32 years old, showed her first
collection in Paris winning the Fresh Lounge's Who's Next Contest.
She lives and works in Milan with two siamese cats ,Oliver and Oscar
Vivetta's style is characterized by a fresh and original touch,
creativity serving a polite and disengaging 'mademoiselle',
sensual with her ingenuity. Winking.
Designer Vivi Ponti presents a Spring/Summer 2010 collection
made of simple shapes and funny details,
both blended with a joking and slightly surreal approach.
Pastel colors, flower prints, a bit of black.
The 'abat-jour' dress with 'roses fabric',
inspired by the famous lamp takes us deep in a retro atmosphere.
'Pierrot' dress, black with white collar,
is the ambassador of a romantic and fairy tale style.
And then bows, rouches, laces inspired by the bon-ton.

Vivetta | SS2011 |

About DiGuardo Boutique

DiGuardo features
fashion ( ) and jewelery made by independent designers from the United States, Europe, Sicily and the UK. Most pieces are handmade and totally unique using natural material - silk, Georgette, gabardine, taffeta, organza, crepe, velvet, satin and wool, cashmere, cotton and lace.
Most of the items are unique in the UK to DiGuardo. Some featured designers allowing us as the only stockist in London outside Browns and Liberty. Designers include Giuseppe Patane Italy, Juliju Spain, Linen Lawn Uk, Tucker US, Lorick New York (designer of Gossip Girl), Vivetta Italy (as featured in Italian Elle 2009) Renaissance Life Sweden, Dominique Talebli London, GoodOne London, Cecilia Hammarborg London, Sula Uk, Melabella UK, Shaita Mote Los Angeles, Lika Italy, Morena Russo Italy, Sonia Shakerley London

DiGuardo is also running a series of fashion and craft workshops, including knitting courses, making the DiGuardo boutique a central hive of activity in the Notting Hill area.

For further information some press regards DiGuardo Boutique 
DiGuardo | Fashion & Shopping | West London Living.webarchive

DiGuardo boutique since 2009