Friday, 21 December 2012

Christmas Sale at DiGuardo NOW!!

We are happy to announce that our collection is on sale just in time to buy a lovely dress for your Christmas dinner and holidays.

Monday, 10 December 2012

New Designer at DiGuardo boutique!

Beautiful Soul
Beautiful Soul is a British, luxury womenswear label based in London's Notting Hill. The label's signature is a blend of timeless evolving style with true global consideration. Quintessentially English with a wholly international appeal, it is a fresh and innovative label that emits sophistication. Beautiful Soul employs the most exquisite fabrics, including British wool, British lace, luxury vintage fabrics, sustainable, organic and Fairtrade fabrics and unique signature prints, giving customers an alternative, more ethical choice that does not compromise luxury.

Tuesday, 4 December 2012

Christmas Party at DiGuardo

We are delighted to invite you to the DiGuardo Christmas Party on Thursday 13th Dec 6-9pm.

As a massive Thank You to all our Customers & Friends for supporting me in this lovely exciting adventure we are offering a 20% OFF onDiGuardo boutique collection during the evening and all weekend.

Come to celebrate with us with a glass of bubbly and Italian panettone.
Hope to see you there!

Lots of Love,
Letizia Di Guardo x
DiGuardo boutique

PS Please see below the contacts of Ayanna spa for your voucher of 10% OFF.
Ayanna spa,
146 Holland Park Avenue, London W11 4UE
Ph: 020 7998 7872 - E:

Monday, 26 November 2012

Christmas Street Party on Kensington Park Road W11

This Thursday 29th Nov. is Christmas Street Party . All shops on Kensington Park Road will be open till 9pm. Bring a friend enjoy some bubbles,the fantastic offers and the lovely festive atmosphere....
Letizia x

DiGuardo boutique 

Wednesday, 21 November 2012

Christmas Party Dress Shopping at DiGuardo

It's 34 days until Christmas and time to think about what to wear under the tree or on New Years Eve or all the parties coming up.  DiGuardo in Notting Hill always has something special (and currently 10% off just for Shopping Spy!) which is why I went there today to try on a few dresses.

You can't go wrong with black lace. beautiful, timeless with just the right amount of sex appeal

A walking piece of art. All season wool Kimono by MUTA DESIGN. Match with wide-brimmed Borsalino, thin belt, opaque tights and cuissard boots or plateau shoes.

MUTA Design £396 (instead of £440)

For opening hours, map and address go to

Happy Shopping!!

Monday, 19 November 2012

Christmas Gift Ideas at DiGuardo boutique

Are you planning some early Christmas shopping this year? Well you need to head to DiGuardo boutique and discover the lovely atmosphere of Notting Hill. 
We are open till late every Thursdays! 
Letizia x

Wool / Cashmere grey scarf available also at our shop online 
Cashmere ballerina Pink Armwarmers available also at our shop online.

See you soon!
Letizia xx

Thursday, 25 October 2012

New designer at DiGuardo boutique

LUCZA London.

The LUCZA collection comprises sophisticated wardrobe essentials that epitomise contemporary elegance and truly effortless chic. With simple silhouettes, luxurious fabrics and refined colour palettes , the collection forms the basis of the modern woman's wardrobe - perfect for busy women with demanding lifestyle.

You can find all collection at DiGuardo boutique - 212 Kensington Park Road - London W11 1NR.

Tuesday, 2 October 2012

Autumn 2012 MUTADESIGN Launch Party

After a successful summer season we have decided to have the full MUTADESIGN Luxury Collection for A/W 2012 at DIGUARDO boutique.

You are invited to the MUTADESIGN Launch Party on Thursday 11th, 6-9pm
Enjoy an exclusive 10% off across the collection.

Hope to see you there.
Letizia x

Monday, 24 September 2012

Cecilia Hammarborg AW12

All collection is available at DiGuardo in Notting hill and also at our shop online.

L xx

Wednesday, 12 September 2012

Blog of Kaori Okumura

I want to share with all of you the blog of our lovely designer " Kaori Okumura". I m very happy to have her amazing garments in my shop! 
Letizia x

Sunday, 9 September 2012

Thursdays Late Night Shopping at DiGuardo

We are receiving every day beautiful garments from Autumn Collections 2012.

We will start our Thursdays Late Night Shopping again. 
Next Thursday 13th we will be open till 9pm. 

We would like to see you and enjoy us with some bubbles and fantastic offers.

Hope to see you there,

Letizia x

Wednesday, 5 September 2012

Etrala Autumn 2012 at DiGuardo.

DiGuardo loves Etrala fashion philosophy!

Etrala is a fashion design label born in London during 2011. It has inherent sustainable concept of Slow Fashion: limited collections designed with love, handmade in Europe using 100% natural fabrics and manufactured with highest quality standards, as traditionally has been made for years. Etrala was born since the original idea of doing things in an eco-friendlier way, producing garments that have lasting value for those views. Thus becoming garments that we can save year after year, and even may have several lives...

Monday, 3 September 2012

Autumn Preview 2012 Late Night Shopping & drinks at DiGuardo boutique - Thursday 13th Sept , 6-9pm

Autumn Preview 2012 Late Night Shopping and Drinks on Thursday 13th Sept, 6-9pm.
We are very excited to announce to you that our Autumn collections are here at DiGuardo boutique.
Featured designers: Etrala, Juljiu, Charlotte Taylor, Annalisa Cutore and new more designers.
Come to enjoy us with 10% off across the collection.
Hope to see you there.
Letizia x

Monday, 27 August 2012

Charlotte Taylor AW12 at DiGuardo boutique.

Charlotte Taylor AW12 Collection Story

Autumn / Winter 2012 illustrates a journey of two tales united. Two tales that span 76 years but share a wild, uninhibited love for the depth, variety, astounding beauty and fascinating history of mag
nificent Cornwall. The journey began in October 2011 with a banjo playing old timer, his daughter, and their dog. Through wild weather, coastal walks, musical jazz evenings and pints of cider. Their travels by day continue through villages of discontinued tin mining towers. The beauty of these lone buildings, which scatter the Cornish landscape, are enhanced with the industrial prowess of their magnificent architectural interiors. The storm ravaged coasts, littered with the carcasses of once fine ships, ignites their imaginations and fuels stories of smugglers, pirates and battles. One evening, a salty sea dog rouses from his corner and begins to tell the tale of 'Jamaica Inn'. Written by Daphne Du Maurier in 1939 it is the legend of the smuggling hive that was the Jamaica Inn. Narrative of a young lady unexpectedly thrown into this dark, sinister world in the foothills of Bodmin moor.

Charlotte Taylor 
 is a luxury, Ready- to-Wear Womenswear clothes label  is at DiGuardo boutique and also at our shop online.

Wednesday, 15 August 2012

Tuesday, 14 August 2012

DiGuardo boutique - Notting Hill - Hetty Rose Sample Shoe Sale 23rd - 25th August

Hetty Rose Sample Shoe Sale , 23rd- 25th August at DiGuardo

You are invited to the Summer Hetty Rose Sample Shoe Sale at DiGuardo boutique – Notting Hill.

We will be hosting a preview evening with the designer Hetty Rose, demonstrat
ing how she hand makes the shoes on Thursday 23rd August, 6 - 9pm.

The sample shoe and accessories sale will continue till Saturday 25th August.

Hope to see you there.
Letizia xx

DiGuardo boutique

212 Kensington Park Road
Notting Hill - W11 1NR

Friday, 10 August 2012

Nathalie Vleeschouwer Pre Fall 2012.

We are excited to introduce to you the New Nathalie Vleeschouwer AW12.
The collection mixes femininity, elegance and sensuality together - you can find all these beautiful garments at DiGuardo boutique now  -212 Kensington Park Road - Notting Hill W11.
It will be available very soon at for our online shoppers.

Monday, 6 August 2012

Hetty Rose Sample Shoe Sale coming up on 23rd August 6-9pm.

Hetty Rose Sample Shoe Sale , 23rd- 25th August at DiGuardo

You are invited to the Summer Hetty Rose Sample Shoe Sale at DiGuardo boutique – Notting Hill.

We will be hosting a preview evening with the designer Hetty Rose, demonstrating how she hand makes the shoes on Thursday 23rd August, 6 - 9pm.

The sample shoe and accessories sale will continue till Saturday 25th August.

Hope to see you there.
Letizia Di Guardo x
212 Kensington Park Road - Notting Hill W11 1NR

Monday, 23 July 2012

Juljiu on Vogue Spain

We are always excited to inform to you when our beautiful designs are featured on the fashion magazines.  Now its time for Juliju - Spain. The lovely AW12 Lucia white dress is on Vogue - Spain. You will find it in grey colour with all the rest of the Juljiu winter 2012 collection at our shop in Notting Hill very soon.

Friday, 13 July 2012

Wolverine 1000 Mille by Samantha Pleet.

I have discovered this shoes's collection called Wolverine 1000 Mille by Samantha Pleet and I felt in love. It is all hand made in USA and the story behind the collection is great!
Have a look their site below and tell me what you think?

Letizia x

Wednesday, 11 July 2012

DiGuardo in USA

We are in California hunting for new fashion designers.
Letizia DiGuardo: wearing the lovely liberty print dress Summer 2011 by Linen Lawn.

Saturday, 23 June 2012

Thursday 21st June 2012 Launch Fei Wang Party

Thanks to all your lovely people who came to our Summer Launch Fei Wang Party 2012 -  Fantastic night! xx

Monday, 18 June 2012

Summer 2012 Launch Party

Step into the sunshine with style this summer. We are pleased to introduce Fei Wang, the London based sunglasses designer who will be launching her unique range of handmade sunglasses at DiGuardo.
Come and enjoy us to try out some shades with a glass of bubble or two on Thursday 21st June 6- 9pm at DiGuardo boutique!

Hope to see you there,
Letizia & Fei x

Tuesday, 12 June 2012

DiGuardo on AbsolutelyNottingHill Magazine

More press for DiGuardo boutique.
DiGuardo boutique is stocking Charlotte Taylor’ gorgeous Summer collection, full of silk pieces in beautiful prints.
We love those blue fisherman shorts, £195 – and dresses are a delight too.
212 Kensington Park Road W11

Saturday, 9 June 2012

DiGuardo Facebook

Remember to follow me on DiGuardo Facebook to keep to date with pics of the latest collections, special offers, event and all things DiGuardo loves! X

Thursday, 7 June 2012

Livia Firth wears the Sora Dress from Beautiful Souls AW12 COLLECTION

We are very excited that we will have the Sora dress in Poppy print - at DiGuardo!

Livia Firth looking stunning at the Observer Ethical Awards 2012.

Livia is wearing the Sora Dress - Poppy Turquoise from Beautiful Soul London’s Olivia Rose Collection AW12.

Photo Credit: The Guardian.

Tuesday, 22 May 2012

What's happening this week at DiGuardo?
New Summer Arrivals are coming... collection from Cecilia Hammarborg, more beautiful colourful scarves from Codello and our usual Thursday late night shopping. Special offers will be available all weekend from Thursday till Sunday to celebrate the Diamond Jubilee.

Offers are available also at our shop online
This is a great time to visit us!  x

Tuesday, 8 May 2012

Spring Sale Day Party on Thursday 10th May

You are invited to celebrate with us the arrivals of Vivetta, Mrs Pomeranz and more... Spring Summer collection with champagne and Great Offers and Surprises.

See you on Thursday 10th May. We will be open till 9pm.

L xx

Thursday, 26 April 2012

Thursday late nights Champagne/ Shopping


Our Thursdays late nights shopping featured on My Shopping Spy London!

Hope to see you next Thursday 3rd May.

Letizia x

Monday, 23 April 2012

DiGuardo Summer Opening Time.

From May late night shopping on Thursdays nights at DiGuardo boutique!
Every Thursdays we will be open till 9pm.
Bring a friend, enjoy some bubbles and fantastic offers.
See you  on Thursday 3rd May. xx

Friday, 13 April 2012

Summer festival 2012

Few outfit ideas for your Summer 2012. Bird dress Sula, Pink Rio Shorts and Butter-Fly necklace lovely for Festival season... all is available at — at DiGuardo.

Tuesday, 10 January 2012

New Collection Spring/ Summer 2012 just arrived at DiGuardo

We are starting to feel spring here at DiGuardo boutique.
Beautiful new collection for Spring / Summer 2012 just arrived. Scarves from Codello family - Germany, silk scarves from Nada Herceg - London, and new headbands from our lovely Avigail Adam - Israel.
Come to vist us or check at our website to get more info.
Love x

Sunday, 8 January 2012

KAORI - Hand Knitted Jackets at 30%OFF NOW

Kaori hand knitted jackets are now at 30% OFF in store and in our online shop.