What's happening this week at DiGuardo boutique?

Fashion photoshoot of Kate Moss outside DiGuardo boutique.

"SULA" New Collection

We are delighted to have in store the new lovely collection of Sula!
About Sula:
'We believe happiness has to be in the very fabric of our garments"

Sula is committed to creating beautiful clothing every step of the way.
Their silks and wool are woven on traditional wooden looms in artisan Villages.


The special skills of Sula designer is to create lovable clothes for all those fashionable women, customers of DiGuardo!

Autumn 2011 Day Event

DiGuardo boutique invites you to celebrate the New Autumn 2011 collection.

Thursday 15th Sept form 3.00 until 9.00pm.

We are so excited to introduce two new lovely designers,
Clara Collins from Paris and Kaori Okumura from London.

Come and join us for a glass of bubbly and be first to get your hands on our fantastic new collection.
We will offer a special 10% off across the collection just for the day.

This event is an invitation only for our lovely customers & friends of DiGuardo.


Looking forward to seeing you in the shop.


Letizia xx


PS Don't forget to to 'like' our Face book's  page to stay in touch &
be invited to future special events!


DiGuardo Boutique
212 Kensington Park Road,
Notting Hill,
London W11

Getting to know Kaori Okumura...

An interview with our designer

My name is Kaori Okumura. I am the founder of my knitwear

label "Kaori by Kaori Okumura".

Originally, I came to London to study Architecture.

However, since 2005, I have been creating and supplying my handmade knitwear to boutiques in London.

My style of knitting is rather unconventional. I do not use any needle or any hook.

Only exception is when I am making buttons or sewing on tags or care labels.

So how do I do it?

I use my bare fingers to knit.

Post 9/11 2001, bringing knitting needles had been banned on airline travel.

And I had a sister in California who I was on the way to visit.

A ball of yarn found its way in my hand luggage. 

So I decided to experiment with my fingers to relieve the boredom. 

And ever since I have never stopped.

Another unique thing about my knitwear is the way how they are produced.

My designs are knitted around the mannequin in order to mold to the 3D shape of the woman's body. 

This is especially important for the female body, which has many curves. 

I want to make my garments comfortable and complimentary. 

But this would not be possible if I was working with flat patterns, which those conventional knitwear designs rely upon.

As the majority of knitwear on the present market  are made by making the individual parts first. 

They are then assembled using the normal clothes making process. 

Jumpers, for example, are created as a flat 'T' shape. 

The wearer's body is expected to create the shape for the jumper.

And all of the garments I produce is an intensively hand-labored which is very rare nowadays.

For A/W 2011, I experimented with a wider variates of styles and stitches.

I hope they will be enjoyable to anyone who owns this unique piece of knitwear.

Impressive New Designer Kaori Okumura for DiGuardo

The great peculiarity of Kaori is the creation of her handmade sweaters,
but  hand it intends with her fingers!

What makes this lovely designer unique is the way in which all of the garments are constructed.
She has been developing the technique of fingers knitting/ finger crocheting since 2002.
By definition, Kaori only uses her fingers to create the knitwear. The only exception being when the 
buttons and labels are sewn on.


Her creation are usually knitted around a mannequin in order to mold to the three dimensional shape of the human body; also very important for the female body, which has many curves.
In fact this makes all of her garments both comfortable and flattering.


She hopes her knitwear can give back the joy of owning something personal and unique to anyone who wears it.